Stelian ROMANProject Manager| MicroSafetyCarlingford, New South Wales, Australia
In the last couple of decades, Agile frameworks have changed the way organisations deliver products and services, bringing a new perspective to the lean focus on maximizing customer value. In theory, this focus ensures that teams build what matters most to those who pay for, use, or depend on a product. But as technology pervades more aspects of daily life, a pressing ethical question emerges: Should teams optimize only for customer value? When the needs and desires of customers conflict with the well-being of employees, communities, or society at large, how should teams respond? And who gets to decide what constitutes ‘value’?