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How should a team balance customer value and public good when they come into conflict?

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Stelian ROMAN Project Manager| MicroSafety Carlingford, New South Wales, Australia
In the last couple of decades, Agile frameworks have changed the way organisations deliver products and services, bringing a new perspective to the lean focus on maximizing customer value. In theory, this focus ensures that teams build what matters most to those who pay for, use, or depend on a product. But as technology pervades more aspects of daily life, a pressing ethical question emerges: Should teams optimize only for customer value? When the needs and desires of customers conflict with the well-being of employees, communities, or society at large, how should teams respond? And who gets to decide what constitutes ‘value’?

Blog Post: Delivering Customer Value vs Public Good: Navigating the Ethical Challenge in Agile Teams
https://www.projectmanagement.com/blogs/49...gile-enterprise

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