Correlaton between product knowledge (by sales reps) and sales KPI

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Isidro Rodriguez Urena Sr. Project Manager| Philips Vilassar De Mar, Barcelona, Spain

Hi all,

I working on a project initiative revolving around the knowledge that sales reps have on products and the impact of this knowledge to sales performance.

I am interested to learn if anyone had any experiences in similar projects, and if you managed to identify correlation between KPIs and product knowledge by sales reps, and/or any benchmarking data related to this subject.

Looking forward to hearing your thoughts!

Posted: Oct 17, 2016 7:58 AM

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Stéphane Parent Self Employed / Semi-retired| Leader Maker Prince Edward Island, Canada

I would venture to say that effective sales has very little correlation to product knowledge. Most of the good salespeople I know can sell just about anything you ask them to sell.

Posted: Oct 17, 2016 8:48 AM

Anupam India

Right, a good salesperson can sell anything to anybody

Posted: Oct 17, 2016 9:52 AM

AKSHAY JAIN Planning Group Leader| YOKOGAWA, Bahrain Gwalior, Mp, India

Product knowledge may improve sales KPI, provided you have other skills required for sales person since these sales skills are primary requirements.

Posted: Oct 17, 2016 9:53 AM

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Correlaton between product knowledge (by sales reps) and sales KPI

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