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That's an interesting approach, Sergio.
I have read your article on Newton's laws on Org. Change - unfortunately in this scenario here I am usually the reactor (and not the actor) - and in more cases than none my reaction has definitely not been the opposite. It has been one of yielding, of cajoling, of mollycoddling.
In some of these cases, it has not brought about an expected result. It has made the instigating behaviour even more aggressive.
The underlying cause (or my assumption of it) was touched upon very well by Raj in an earlier reply to this post - there is the perception of "I am the SME, I cannot be told what to do. I will do what I think is best". It's not so much that they resent the task that is being asked of them - it is more that they resent the fact that they are being asked in the first place.
So, if I am to take anything away from your reply:
1. Perception (instigator): I am an SME. I will do what I feel is best.
2. Reality: The project team has objectives, budgets, and deadlines to meet. Activities have to be centrally managed to achieve an optimal outcome. Here, by the PM.
3. Gap: Who directs the activities of such prima donna SMEs?
I have already tried to meet this perception (as outlined in the original post) by having the instigator win conflicts often (although only for aspects not having a consequence on the project itself). But that does not seem to be enough.
I cannot change the reality. My objective is to have the project executed smoothly.
The issue, therefore, is on what approaches one can take to address this gap for someone who refuses to entertain any thought of working as one team. Even the SPIN questions are ineffective when someone has decided they want to be difficult only because they can do so.
In any case, deeply appreciate the inputs. There definitely is scope to use the SPIN method and also to review reasons for why a certain behaviour type is being manifested.