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Best way to explain Agile to a non-PM

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Michael Delaney Partner| Delaney Management LLC West Chester, Pa, United States
I have some clients who have heard of Agile and are interested in finding out more about it. They have limited project management experience. What is the best approach for explaining the concept and how it may be of use for them?
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Sante Delle-Vergini, PhD Senior Project Manager| Infosys Melbourne, Victoria, Australia
A good first list might be:

1. Less planning upfront as the level of uncertainty is high
2. Easy to adapt to change unlike traditional projects
3. Involves stakeholders along the way, not just toward the end
4. Deliver features sooner or incrementally
5. Feedback and lesson learned start from the beginning

My other colleagues can add to this.
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2 replies by Michael Delaney and Sergio Luis Conte
Mar 29, 2018 6:51 AM
Michael Delaney
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Sante
I good response, thank you.
Mike
Mar 29, 2018 10:06 AM
Sergio Luis Conte
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Sorry Sante, but the worst thing you can do is explaining Agile with this list.
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Boon Siang Tay Project Manager | PMP, PMI-ACP, PRINCE2 Agile, Project+, CSM, CSPO, PSM, PSPO| ST Engineering Urban Solutions Singapore, Singapore
I would show them the Agile Manifesto in its original form as written in 2001. This is always the starting point for anyone new to Agile. And then everything else flows from here - books, videos, blogs, certifications, methodologies.
https://www.agilealliance.org/agile101/the-agile-manifesto/

You may quote Figure 2-3 from PMI's Agile Practice Guide:
"Agile is a mindset defined by (4) values, guided by (12) principles, and manifested through many different practices. Agile practitioners select practices based on their needs."

As PMI member, you can download PDF of the Agile Practice Guide here:
https://www.pmi.org/pmbok-guide-standards/practice-guides/agile
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1 reply by Sergio Luis Conte
Mar 29, 2018 10:08 AM
Sergio Luis Conte
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Sorry Boon but it is a mistake here. The name of the Manifesto is "Manifesto for Agile Softwae Development" as you know and the word "software" is there for a reason. Agile was created before the Manifesto. So, if you explain about Agile, unless is about software related, is not a good idea.
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Rami Kaibni
Community Champion
Senior Projects Manager | Field & Marten Associates New Westminster, British Columbia, Canada
It is change driven and minimizes risk because it allows you to inspect, adapt and deliver incrementally so it ensures you are not disconnected from stakeholders and your product to up to date in terms of market requirements.
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Anonymous
Sante - 1 & 4 agree with --- all others are in good ole traditional pm as well
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1 reply by Sante Delle-Vergini, PhD
Mar 29, 2018 10:04 AM
Sante Delle-Vergini, PhD
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Mounir, 40% ain't bad ;-)
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Anonymous
Michael

In my world, the first question I would ask is that do they mean agile as in agility and or Agile is in the Agile Mindset - that will trigger many questions.

Agility is about being flexible and adjusting to changing environment.

Agile, away from the hype, may be a umbrella term that refer to various agile practices, such as high level planning early but detailed planning later. If they follow an incremental approach, then technically they can release the products into smaller components or features, one at a time, instead of a big bang at the end.

Change, all models accept change
Customers, all models require customers engagement

regards
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Kiron Bondale Retired | Mentor| Retired Welland, Ontario, Canada
Michael -

I'd look at an elevator pitch like "Agile is an adaptive approach through which a team of empowered, engaged generalizing specialists deliver business value early and regularly through close collaboration with customers and other key stakeholders."

Then you can go into details...

Kiron
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1 reply by Michael Delaney
Mar 29, 2018 8:49 AM
Michael Delaney
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Kiron
very nice elevator pitch.
Thank you
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Michael Delaney Partner| Delaney Management LLC West Chester, Pa, United States
Mar 28, 2018 11:44 PM
Replying to Sante Delle-Vergini, PhD
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A good first list might be:

1. Less planning upfront as the level of uncertainty is high
2. Easy to adapt to change unlike traditional projects
3. Involves stakeholders along the way, not just toward the end
4. Deliver features sooner or incrementally
5. Feedback and lesson learned start from the beginning

My other colleagues can add to this.
Sante
I good response, thank you.
Mike
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Drew Craig Sr. Agile & Product Coach| Vanguard Philadelphia, Pa, United States
Agile is a set of practices and a change of mindset within an organization. In general, I convey as value-based [releasable] delivery through short, manageable increments with increased direct stakeholder involvement and frequent demonstrations to provide feedback and pivot if need be.

Obviously, that is very high-level. I tend to focus on the value, inclusion, and frequent delivery aspect.
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1 reply by Michael Delaney
Mar 29, 2018 8:50 AM
Michael Delaney
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Andrew
Agree focus on value is the key
Thanks
Mike
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Sante Delle-Vergini, PhD Senior Project Manager| Infosys Melbourne, Victoria, Australia
That's a good elevator pitch. :-)
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Sergio Luis Conte Helping to create solutions for everyone| Worldwide based Organizations Buenos Aires, Argentina
Agile, by definition is, "a way of thinking and behave with focus on value delivery for clients and queality". When you use Agile you gain tinto agility which is "the ability to answer in unplanned way to unexpected changes and to create unexpected changes". So, first thing to do to not fail, is to define "client", "value" and "quality". Here an article I have the pleasure to publish for PM Network (hope it helps): "Perfectly Positioned", http://www.pmnetwork-digital.com/pmnetwork/april_2016?pg=73#pg73
"Perfectamente Posicionado", http://www.pmnetwork-spanish.com/pmnetwork...2016?pg=68#pg68
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