Writing Marketing User Stories
Request to reuse this
Add to my favorites
Topics: Agile, Knowledge Management, Lessons Learned, Requirements Management, Strategy, ProjectsAtWork
The best way to market anything is to explain the solution you have to a problem, and it turns out that user stories are a big help in that effort, says Agile Marketing Academy’s Nic Sementa, joined by special guest Alistair Cockburn. But writing user stories for ad campaigns is different than for software. [39 min.]
Related Listening: “What Is Agile Marketing?”
For more information: www.AgileMarketingAcademy.com
125
Downloads
Comments (1)
Login/join to subscribe
ADVERTISEMENTS
|
It is wonderful to be here in the great state of Chicago. - Dan Quayle |
