Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Writing Marketing User Stories
The best way to market anything is to explain the solution you have to a problem, and it turns out that user stories are a big help in that effort, says Agile Marketing Academy’s Nic Sementa, joined by special guest Alistair Cockburn. But writing user stories for ad campaigns is different than for software. [39 min.]
Related Listening: “What Is Agile Marketing?”
For more information: www.AgileMarketingAcademy.com
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"If a man will begin with certainties, he shall end in doubts; but if he will be content to begin with doubts, he shall end in certainties." - Francis Bacon |