PMXPO 2018: Hacking Agile for Digital Agencies
What challenges do digital agencies face when trying to implement agile? Dave Prior will present the findings of a year’s worth of interviews and research exploring why agile is such a tough fit in digital agencies. He will also share recurring success patterns that are in place at agencies that have been able to make the switch to an agile approach. He will also provide a quick overview of Digital Agility Canvas, a tool he designed specifically for digital agencies that are trying to find their way with agile practices. You will come away with a greater awareness of the challenges facing digital agencies that are trying to move to agile, the critical questions that must be answered before any organization begins the switch, and what steps had to be taken by the agencies that found a way to hack their workflow process in order to accommodate an agile approach.
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