Customer Feedback - Nuggets of Gold

Featuring Peter Monkhouse Durham Highlands Chapter +1, and Joanna Tivig - December 8, 2020

Overview

This webinar will start with defining the 3Rs of listening: relate, reflect and reshape as a technique for you to gather valuable customer insights. We will use this feedback to introduce the value proposition canvas as a tool to analyze your customers’ pains and gains. Once you understand the customer problem, it is time to identify the product features that will address the problem. In the end, you will be able to build the link between your customer, your product and your project, to better position your organization for a successful delivery.

Learning Objectives

This webinar will start with defining the 3Rs of listening: relate, reflect and reshape as a technique for you to gather valuable customer insights. We will use this feedback to introduce the value proposition canvas as a tool to analyze your customers’ pains and gains. Once you understand the customer problem, it is time to identify the product features that will address the problem. In the end, you will be able to build the link between your customer, your product and your project, to better position your organization for a successful delivery.

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Acknowledgements: Heather McLarnon, CSPO and Angel Hernandez

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