Project Management

Persona to Product: User Story Mapping and Projects

Featuring PMI Toronto, and PMI Southern Ontario Chapter

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Premium Content
PMI Membership
$129 /year
(plus $10 application fee)
Sign up for PMI Membership to view this on-demand webinar and get unlimited access to our library of webinars, time-saving templates and more.
PMI Membership perks include job opportunities, local chapters, respected publications, and standards.   Learn more
Already a PMI Member? Log in now.
Premium Content
PMI Membership
$129 /year
(plus $10 application fee)
Sign up for PMI Membership to view this on-demand webinar and get unlimited access to our library of webinars, time-saving templates and more.
PMI Membership perks include job opportunities, local chapters, respected publications, and standards.   Learn more
Already a PMI Member? Log in now.
59m 44s
Duration
1.00
PDUs
2,276
Views

Overview

You have developed your personas, the architypes representing your customer segments. Now you know more about your market segment and target market. But how do you develop the product that will address the needs of your persona?

In this webinar, we will show you, with examples, how product features are defined using the user story mapping exercise to develop user stories. Once user stories are written, then they can be grouped into releases, with the first release being your MVP or Minimum Viable Product. During the webinar we will describe use an example to develop a story map and group the stories into a product backlog. The product backlog will keep the team focused on delivering value to customers.

 

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Talent Triangle Alignment

This video qualifies for the following PDUs:
 
PMP/PgMP
CAPM
PMI-ACP
PMI-SP
PMI-RMP
PfMP
PMI-PBA
DASM
DASSM
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DAVSC
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Acknowledgements: Heather McLarnon

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