Project Management

Stakeholders! Identifying, Prioritizing, and Engaging Them on Your Programs and Projects| Virtual Experience Series (October 2021)

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Sign up for PMI Membership to view this on-demand webinar and get unlimited access to our library of webinars, time-saving templates and more.
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40m 18s
Duration
0.75
PDUs
653
Views

Overview

When the U.S. Army released the long-awaited critique of its successes and failures in the Iraq War, many questioned how honest the Army would be with itself. A review of the documents, however, revealed an unflinching account of some of the Service’s key failures in planning and executing military operations at all levels of engagement—strategic, operational, and tactical. One explanation is that Army leaders did not fully understand the operating environment in Iraq—its totalitarian government structure, tribal allegiances, underlying ethnic tensions, and aged infrastructure. Planning assumptions were made without the insight, advice, and counsel from key individuals whose expertise would have been beneficial.

How could such a well-trained Army, led by senior officers with decades of experience and education, miss opportunities to engage with these stakeholders? The answer is that our senior officers, for the most part, are not educated in stakeholder management—that is, how one engages others with sufficient power and influence or interest to solicit diverse inputs and opinions to address complicated or complex problems.

This session seeks to bridge a perceived knowledge gap with leaders and their executive communication skills by introducing a more disciplined, formal approach of identifying, prioritizing, and engaging stakeholders. These new and creative ways to conduct stakeholder management are based on techniques borrowed from the private and commercial sectors.

You can also see our current selection of the Virtual Experience Series on-demand videos.

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