Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Customer Centricity is Passé, What matters is Problem Centricity?
October 17, 2024 10:00 AM EDT (UTC-4)
Platform: Zoom
Capacity: 5000
Duration: 60 min
Presenter:
Ashutosh Bhatawadekar
Support: Earning PDUs | Tips For Attendees
Overview
“If I would have asked people what they wanted, they would have said faster horses.” Henry Ford's famous quote is one of our greatest lessons in innovation. We all talk about Customer Centricity and its importance in Building Products what Customers Love. However, we have seen many instances where we ended up giving something to our customers which was as per their needs but did not end up solving their problem. Which brings up to my topic as to Why it's not about Customer Centricity but more about Problem Centricity in today's world.
Learning Objectives
This webinar challenges professionals to shift gears and focus more on Problem Centricity over Customer centricity. While the intent is not to lower the imporance of Customer Centricity, the need of the hour is to understand few limitations of customer centricity and shift gears.
| This webinar qualifies for the following PDUs: | ||||
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PMP/PgMP
CAPM
PMI-ACP
PMI-SP
PMI-RMP
PfMP
PMI-PBA
DASM
DASSM
DAC
DAVSC
PMI-CP
PMI-PMOCP
PMI-CPMAI
Total
1.00
1.00
1.00
0.75
1.00
0.75
1.00
1.00
1.00
1.00
1.00
0.00
1.00
1.00
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"[Musicians] talk of nothing but money and jobs. Give me businessmen every time. They really are interested in music and art." - Jean Sibelius, explaining why he rarely invited musicians to his home. |