There is No Shortcut to Innovation

  Innovation  

"There is No Shortcut to Innovation, But There are Successful Ways to Beat Everyone Else to a Good Idea." by Jeri Meola

Have you ever wondered - if we build this will they come?  Or, if we build it, will we just cannibalize our existing product?  Jeri will help show how we can transform customer needs (the voice of the customer - VOC) into engineering characteristics (and appropriate test methods) for a product or service, prioritizing each product or service characteristic while simultaneously setting development targets for a product or service.  Hear what other leading companies are doing to transform qualitative user demands into quantitative parameters.

Passionate about the community that has helped SMS become successful, Jeri has held key positions in several vital charitable organizations. She is founding member and past Chair of the United Way Women’s Leadership Council, the past Secretary of WomenVenture’s Board, and past Chair of the Performance Excellence Network. She has also been a board member of NAWBO and Executive Women’s Golf. Current affiliations include Women’s President Organization, Heart Association Go For Red Women’s Executive Team, WomenVenture, Sales and Marketing Executive International, and St. Davids Center Child and Family Development.

"There is No Shortcut to Innovation, But There are Successful Ways to Beat Everyone Else to a Good Idea." by Jeri Meola Have you ever wondered - if we build this will they come? Or, if we build it, will we just cannibalize our existing product? Jeri will help show how we can transform customer needs (the voice of the customer - VOC) into engineering characteristics (and appropriate test methods) for a product or service, prioritizing each product or service characteristic while simultaneously setting development targets for a product or service. Hear what other leading companies are doing to transform qualitative user demands into quantitative parameters.