Changing Behaviors and Changing Habits – How to Apply Breakthrough 21st Century Research

It used to be thought that with the right reasons, humans would do as reason dictated.  That proved false. Then it was believed that an emotions mattered. True, but also a completely insufficient answer.

To change behavior, we need to get to grips with the phenomenon of habit (sometimes our ally, but often not!)

1. What are the flaws with old understandings of how people change?
2. What is a habit – why are they hard to change?
3. What does research tell us about forming new habits?  How long? What is the best way to do so?
4. What does research say about breaking bad habits?
5. Finally, what does this add up to for the practice of changing behaviors in business?
6. How can one use research on habits to change culture?