Eight Steps to Designing New Products for Business to Business Customers

There are no lack of tools and techniques for doing new product development.  Even so, business to business new product development failure rates remain as high as 75%.  How can we improve new product development success rates?  Industry studies conclude that answering a few key questions before beginning new product development will dramatically improve success rates.

Using a simulated business case, we’ll walk through eight steps to answer these key questions.

This session will:

• Interactively poll attendees for their opinion on how they would build a new product development business case using the eight step framework
• Teach a powerful method for measuring customer needs
• Provide a concise business case example of a new product development proposal