Agile ProDUCT Management Essentials for Project Managers

Product management is often a murky role: poorly understood and inconsistently practiced across tech companies – and often confused with program and project management. Yet done well, product management is a driver of market success and effective development. Agile teams building commercial software have additional role confusion between product owners and sometimes-agile product managers. This session outlines product management basics, contrasts them with project/program management, and matches this to scrum-defined product ownership. Attendees will get a better sense of what product managers do, and how we can work together more effectively.