Implementing Innovation Processes: How to Get Senior Management Awareness and Commitment, and Implementing Innovation Capability

Session co-presenters: Linda Kester and Gert Staal.  There is a lifecycle of Innovation Management itself: Awareness – commitment – leadership – assessment – improvement. First challenge is: how to achieve awareness and commitment of senior management? This is done by revealing the mechanics behind strategic decision-making and portfolio management. Senior management should lead the effort, which starts with doing an assessment. Once you have conducted a zero-measurement (a first assessment), then the task is to implement proper innovation capability. This section explains in overview, how to go through the life cycle of innovation management and conduct first implementations as well as upgrades to existing innovation management processes.

This is the 5th webinar in a series. You can view the first 4 webinars by visiting the links below:

What is Innovation and Innovation Management?

Establishing an Innovation Management Framework

The Innovation Management Maturity Model's Basic Components

Assessing Innovation Capability