Customer Feedback - Nuggets of Gold

 

What do customers want? They want products! What do customers need? They need features that solve their problems. How do you address your customers’ needs and wants? Find some applied approaches and verified techniques to help you understand your customers better while providing the value they are looking for. 

This webinar will start with defining the 3Rs of listening: relate, reflect and reshape as a technique for you to gather valuable customer insights. We will use this feedback to introduce the value proposition canvas as a tool to analyze your customers’ pains and gains. Once you understand the customer problem, it is time to identify the product features that will address the problem. In the end, you will be able to build the link between your customer, your product and your project, to better position your organization for a successful delivery.
 

This webinar will start with defining the 3Rs of listening: relate, reflect and reshape as a technique for you to gather valuable customer insights. We will use this feedback to introduce the value proposition canvas as a tool to analyze your customers’ pains and gains. Once you understand the customer problem, it is time to identify the product features that will address the problem. In the end, you will be able to build the link between your customer, your product and your project, to better position your organization for a successful delivery.