Stakeholder Management

Stakeholder Management Steps

• Stakeholder Identification
• Stakeholder Analysis
• Stakeholder Aggregation
• Stakeholder Matrix

• Stakeholder Engagement

There are three key elements for stakeholder management: Know your Key Stakeholders Identify their position Tools to influencing and gain agreement

When analysing stakeholders it is useful to ascertain and document the stance of key stakeholders in terms of their support for the project. You cannot assume that all stakeholders are positive and support the project as this may not be the case. You should closely manage the strong supporters as they are great allies, but you also engage with stakeholders who do not support the project trying to find ways to make them more positive. This analysis needs some subtle skills to get a true picture of the stance of each stakeholder.