Affinity Diagram

last edited by: Teresa Lawrence, PhD, PMP, CSM on Apr 5, 2018 10:51 AM login/register to edit this page


The affinity diagram is a convergent thinking tool used to organize or "cluster" ideas and data. It is one of the Seven Management and Planning Tools. People have been grouping data into groups based on natural relationships for thousands of years; however, the term affinity diagram was devised by Jiro Kawakita in the 1960s and is sometimes referred to as the KJ Method.

The tool is commonly used within project management and allows large numbers of ideas stemming from divergent thinking tools such as brainstorming to be sorted into groups, based on their natural relationships, for review and analysis. It is also frequently used in contextual inquiry as a way to organize notes and insights from field interviews. It can also be used for organizing other freeform comments, such as open-ended survey responses, support call logs, or other qualitative data.


last edited by: Teresa Lawrence, PhD, PMP, CSM on Apr 5, 2018 10:51 AM login/register to edit this page


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