Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
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Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
As consumers, we often ask our neighbors if they have had experience with a product or service that we are interested in. After getting our answer, we continue to expand our network, including other neighbors, referrals from neighbors, friends, relatives, co-workers and other associates.
If the request for a response is dependent upon getting a favorable answer from a peer we respect or someone who has similar demands of the offering, then, like a doctor, we may seek a second corroborating opinion or simply nod our heads in agreement and finalize our purchase options. Salespeople try to help us, but we are often suspicious of their motives. Strangers might be suitable, but they often are so unknown to us that unless we are fortunate enough to be able to get a mini-bio and resume from them in a polite conversation, we feel uneasy about their credibility.
So why are we so willing to trust the faceless voices of the Internet?
Purchase Per Chance?
Anonymity on the Web is both a blessing and curse to those who provide information and those who digest it. When it comes to providing authenticity to the analysis and review process, however, not knowing the identity of a critic reduces the value we might provide on a supposed expert as well as the subject they are commenting on.
That being said, however, we are often agreeable to take the opinions of…
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"Judge a man by his questions rather than his answers." - Voltaire |