Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Profit-Making CRM
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
For businesses that are fully engaged in a CRM strategy, every entry and exit point involving customer interaction is an opportunity. Comprehensively drawing in associates into a customer-oriented vision and methodologies on how to interact with clients—as well as gathering data and providing building blocks of usable and tactical information—is necessary if an organization is to profit, not just psychologically from a better CRM experience, but monetarily as well.
Information-driven CRM involves a significant amount of data gathering, manipulation and reporting functionality. A centralized database that contains exhaustive details that are broken out into reusable components is essential to a focused operation. Regardless of where the information is derived (conversations, electronic exchanges, sales and marketing ventures, training sessions, online forums, etc.), disseminating the data into functional segments provides a means through which a company’s customer-supportive staff can create, accelerate and maintain relationship projects. It also means breaking out the material so that it is easy to understand and manage for different organizational needs.
The Needs of the Many
Setting up a data gathering mechanism--one that addresses the various communications opportunities and provides the ability to report on those exchanges--needs to be …
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