Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Redefining Stakeholder Roles
Bob Weinstein is a journalist who covers technology, project management, the workplace and career development.
A cost-cutting, tense economy has changed every aspect of project management, affecting all the important participants--especially stakeholders. The big difference is that “most organizations are stopping, deferring or abandoning long-term, strategic projects and focusing on ones that deliver liquidity quickly, with minimum cost or with quick payback, usually in less than a year.”
That’s the opinion of Jon Hughes, head of PA Consulting Group’s Business Transformation practice in London. “Depending upon how these efforts pan out, some businesses may actually survive short-term,” says Hughes. “Yet, they’ll ultimately suffer by the time the recession winds down because they won’t be able to compete effectively.”
“Managing the stakeholder balance is critical,” Hughes stresses. “Competent PMs will already have a stakeholder map and a good understanding of the key issues each stakeholder faces, as well as their opinions of the projects they are involved in.”
For the rest of the project team, it will be a call to action to get basic stakeholder analysis and management techniques in place and a proactive stakeholder management plan implemented, Hughes says. “This tough economic period will have a profound effect on stakeholders,” he explains. “As a result, …
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