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Turning Green: A Quality Standards Approach to Green Projects
Ian Whittingham, PMP is director of Calixo Consulting, providing project and program management expertise from initiation through to implementation, covering business transformation, workflow process re-engineering, and enterprise data integration. He is a regular contributor to ProjectManagement.com. You may contact Ian directly at [email protected].
How green is your orange juice? It’s not a trick question, and the answer does not necessarily depend on when you pick the orange or on the juice carton’s sell-by date. However, as PepsiCo (the owner of the Tropicana brand of orange juice) recently discovered when they asked themselves that question, the answer--which turned out to be 1.7--was not where they might have expected to find it, somewhere between the harvesting of the raw material and the point of sale.
Does one brand of orange juice taste better for knowing that its carbon footprint is smaller than a competing brand’s? Probably not--although we might like to think it does. But a growing number of consumers are uncomfortable about not knowing, and that fact is increasingly influencing their buying behavior when it comes to choosing orange juice and other produce at their local supermarket. What is good for the environment might also be good for business, a premise that PepsiCo tested when they commissioned a study to determine the size of Tropicana’s carbon footprint.
Measuring the footprint
To understand a product’s environmental impact--its carbon footprint--you need to analyze the complete product lifecycle and account for the carbon dioxide (CO2) emitted by all of the processes involved in creating and delivering that product to the point of sale or use.
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"Thus the metric system did not really catch on in the States, unless you count the increasing popularity of the nine-millimeter bullet." - Dave Barry |