Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
In the Black, In the Green
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
Not long ago (at least by my personal reckoning), the idea of putting a PC on every desktop seemed extravagant--and the notion of getting one in every household was a fantasy. Look at us now though: We are almost drowning in computing systems, with retired models accumulating in our landfills and manufacturers struggling with how to sell us even more machines--but with more eco-friendly, less-consumptive features and changing how we use them.
Gone are the arguments over whether or not we should be shutting our systems down when not in use. Now we are looking more closely at when we can improve conservation and reduce our environmental impact and improve our economic future.
Green Sells
While companies have been quick to jump on the “going green” bandwagon, many only make vague or deceptive promises about how they are taking steps to change their ways and create better products. These people unfortunately take away from the legitimate efforts of others who are taking a firmer stance, distracting us from the competitive advantage they represent.
While companies have been quick to jump on the “going green” bandwagon, many only make vague or deceptive promises about how they are taking steps to change their ways and create better products. These people unfortunately take away from the legitimate efforts of others who are taking a firmer stance, distracting us from the competitive advantage they represent.
And (not to sound shallow) a company’s green IT strategy has the potential to affect how customers,…
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