Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
The Social Marketing Mountain
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
How do you define social media? It’s easy to dismiss it and say it’s just a bunch of people with too much time on their hands and not enough real-life, face-to-face encounters, but it’s much more than that and worth your time to explore it for its marketing possibilities.
Just like the Internet explosion, social media has become a similar phenomenon. Through computers, various handheld devices and other tools, it turns its user base into producers rather than consumers, creating a democratic structure of knowledge and data for all. Utilizing the many Net and Web-based technologies, it transforms communications from its uni-directional focus to a multi-directional system--one that isn’t totally focused on the number of eyeballs it attracts.
Trying to figure out how you can use social media marketing to your advantage is an exercise in head scratching. Ideally, you want to create strategies of engaging a variety of online communities in order to give your company and its products and services a greater degree of exposure. Realistically though, you also want the level of effort to be reflected through successful ventures, partnerships and sales.
Social media is a nebulous creature, however, evolving and transforming based on those who access it and the various software and hardware techniques deployed. This makes it challenging …
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"I'll do the stupid thing first and then you shy people follow..." - Frank Zappa |