Project Management

Effective Marketing for Your High-Profile Project

Brad Egeland is an IT/project management consultant and author with over 25 years of software development, management and project management experience leading initiatives in manufacturing, government contracting, gaming and hospitality, retail operations, aviation and airline, pharmaceutical, start-ups, healthcare, higher education, not-for-profit, high-tech, engineering and general IT.

Sometimes you’re placed at the helm of an important project that everyone knows about, and you and your team are the center of attention. That can be a good thing and it can be a bad thing, but you don’t have any control over it. Likely, you’re in the spotlight because your senior management placed you and your project there either because the project is extremely important to your organization or the customer is extremely important to your organization. Either way, you’re in the limelight and you must succeed because failure can come at a very high price.

On the other end of the spectrum is the project that you know is critical and high-end. You know your customer needs attention, yet no one in your organization seems to be privy to that. What is worse--having all the eyes on you with failure being a high-risk career outcome, or not getting the proper attention your project needs? For me, I’ll take the attention any day over the lack of spotlight because it means one thing--you can probably get anything you need for your project at any time by just asking. What a luxury!

So what do you do when you’re unnoticed but your important project has needs? It’s all on you at this point, so you look for ways to promote your project to senior management so you can get the things you need. Here are three ways I’ve found to clang …

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- Lucille Ball