Improve Stakeholder Relations by Adding a Social Component

Joe Wynne is a versatile Project Manager experienced in delivering medium-scope projects in large organizations that improve workforce performance and business processes. He has a proven track record of delivering effective, technology-savvy solutions in a variety of industries and a unique combination of strengths in both process management and workforce management.

Social media is a pervasive part of life now, even in business. Companies use it to give updates about their products and services. They use it to get immediate feedback from customers. They respond to news about the company—good and bad.

Meanwhile, in the world of project delivery, project managers struggle to maintain effective communications with stakeholders. Sounds like there is a disconnect here. Maybe project managers should adopt social media tactics for stakeholder interactions. Here are some ideas to get you started with getting social with your stakeholders.

1. Start with foundational information on the project site. Just like a social media platform, you will need to have a foundation of useful information on your project site. This is more than just the usual file dump of status reports. Add content that will complement your periodic status reports and set the stage for the discussions that you want to generate. Consider:

  • Summary of project benefits/goal
  • Connection of project to business strategy
  • Request for feedback on how project is proceeding

That last item is to make sure you are projecting an openness to feedback. Next, you need to make it easy to provide that feedback.

2. Add a comments/discussions area—with a purpose. Discussions can help you provide stakeholders with clarifications of confusing information ("Scope …


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"Impartial observers from other planets would consider ours an utterly bizarre enclave if it were populated by birds, defined as flying animals, that nevertheless rarely or never actually flew. They would also be perplexed if they encountered in our seas, lakes, rivers and ponds, creatures defined as swimmers that never did any swimming. But they would be even more surprised to encounter a species defined as a thinking animal if, in fact, the creature very rarely indulged in actual thinking."

- Steve Allen

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