Create Content, Share Content, Leverage Content
I guess to take full advantage of this month’s ProjectManagement.com theme of social media in project management, I need to fully understand what exactly social media refers to. And that can be a bit challenging, because trying to come up with a definitive and commonly accepted definition isn’t easy.
Most people end up providing examples of social media platforms or functionality. That’s not necessarily wrong, but it is a bit limiting. So, in this article, I want to apply a definition of my own and see where it might take us. And that definition is simply that project management social media is any content that is generated by—and for the benefit of—the project management community.
Outside of organizations, that’s easy to consider: articles written that have project management-related hashtags, come from project management accounts, etc. Some of that may have additional purposes behind it (attempts to sell products or services, for example), but it’s still—broadly speaking—project management-related social media. But what about inside of our organizations? How do we apply the same concept there?
There are often similar (or even the same) tools available—platforms that allow for communication, collaboration and the sharing of knowledge. But the focus tends to be different. While external platforms are commonly
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