When Your Social Media Presence Becomes a Project

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

  Communications Management   Stakeholder Management   Strategy  

If you are looking to use social media platforms as a way to sell your organization and its products and services, you will need to consider which ones would be good matches for your industry—and the best ones to use to pass your messages around.

And that brings up an important point when choosing your outlets—just what kind of business is your business? Many organizations go to the tried-and-true, mainstream options like Facebook, Twitter and LinkedIn to promote their brand, and while those are good platforms, there may be other ones out there that would reach a different demographic and a more appropriate audience.

On a very high level, here is a taste of some of the more well-known sites and the benefits they can provide:

• Facebook – This service boasts billions of active monthly users with all sorts of ethnic, monetary, gender and age backgrounds. Broad in its appeal and large in its base, it is a good general audience grabber. Some plusses include the ability to network with friends and family and using different Facebook applications in order to market and sell yourself online.
• Twitter – Millions of active worldwide users and also a service noted for being quick at reporting news and trends. If you are looking for a place to have an exchange of ideas and dialogs that grab the interest of casual as well as business users, then Twitter …

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