The New Way of Working: Impact Over Efficiency

Bart has been in ecommerce for over 20 years, and can't imagine a better job to have. He is interested in all things agile, or anything new to learn.

  Organizational Culture   Teams  

For the past several decades, businesses have been focused on improving the efficiency of operations. The mantra has been “do more with less,” meaning launch more features, deliver more products, make more sales, all without an increase to the resources available, and sometimes, with an actual decrease. This has led organizations valuing the speed of decision-making to the point where moving fast is more important than making sure that the decisions are aligning with the goals of the company. This has put a continued pressure to deliver new things, even if in the end, the things being delivered won’t matter.

The pandemic, and specifically, the reality of remote working, has caused a pivot in the minds of many professionals. For most workers, the daily commute has disappeared, so too have many of the mindless meetings and busywork that were a part of everyday life. People have realized that they were doing a lot of things, and spending a lot of effort, but the things they were doing didn’t always turn out to be of much value. Rather than measuring ourselves on how many tasks we could complete, we started to focus on getting the right things done.

Leaders have started to realize that making an impact is what matters. While it is important to be constantly improving and doing things a little bit better than last time, what matters more is doing …

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