The Power of the Project Management Narrative
Just in from the “Project Bureau:” An anonymous tipster has leaked a confidential internal memo from the “Agilist Communication Directorate” that presents findings from their subcommittee on project obfuscation. Although we have not yet confirmed its legitimacy, the document appears to confirm the community’s suspicions that a highly organized disinformation campaign was afoot to redefine the meaning of a project.
The following excerpt from the memo provides the basis for this concern:
“… we have just received the results from our one-year follow-up survey, which measured the impact of our covert project obfuscation campaign. And we are proud to announce that 35% of our corporate audience had no ‘project work’ in the prior six months since attending our ‘set the record straight on modern development approaches’ seminar. Even though (wink wink) their actual project activities increased on aggregate by 40% in the same period.
Unfortunately, we did not achieve the desired attrition rate for project managers that we had projected. Hence, we have designed a new subterfuge campaign that we will market to our audience called ‘bringing agility to your aging project managers through life-cycle reconditioning.’ Based on our analysis of survey data, management will jump at the opportunity to
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"Nearly every great advance in science arises from a crisis in the old theory, through an endeavor to find a way out of the difficulties created. We must examine old ideas, old theories, although they belong to the past, for this is the only way to understand the importance of the new ones and the extent of their validity." - Albert Einstein |




