Project Management

What Color Is An Orange?

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Modelling Business Decisions and their Consequences

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Pretty simple question, right? What color is an orange? Since it’s such a simple question, and since I’m the one asking, my regular readers are perfectly justified in suspecting a trap. Can I, in 700 words, convince you of an answer different from the obvious one? We’ll see.

Due to minute variations in the way humans are made up chemically, biologists have discovered that virtually everybody experiences sensory inputs slightly differently. Salt probably tastes pretty much the same for all of us, but it’s a rare palate that can discern a 1926 Dom Perignon from a 1959 vintage. And even some experts in music can have a difficult time telling the difference between a Primavera (the violin maker) and a Stradivarius in the hands of a sufficiently talented player.

This phenomena extends to our perception of color, as well. Technically, what we perceive as “color” is actually the different wavelengths of radiation in what humans know as the visual spectrum (as opposed to whose perception? Stay with me.), situated in between near-infrared (on the low side) and near-ultraviolet. Humans have three types of color-receptive cones: green, blue, and red, the last of which enables us to see all the colors that are derived from red, such as violet, and, yes, orange. By contrast, butterflies have five types of receptor cones, which means that they see at least two more colors than we humans even have names for. Mantis shrimp have 16 different types of cones(1) .

Meanwhile, back in the Project Management world, roving bands of PM-themed writers, consultants, and bloggers prowl about the land, seeking to uncover project management practices that don’t meet their ideas of sufficiency. Where do these ideas of sufficiency come from? I would argue that, with few exceptions, they come predominantly from one source: experience. For those readers who would object by saying that education also comes in to play, I would argue that “education” is rarely more than others’ experience, communicated to and adapted by the writer/consultant/blogger. In the management sciences, theories that would otherwise overturn commonly shared experiences are almost never provable in an experimental setting. When we talk about project management best practices, it’s virtually always based on experience – our own, or others’ (whom we know about). 

Okay, so if it’s a common experience that, just as the orange fruit is orange in color, any major project would be doing Project Management wrong if there were, say, no recurring “bottoms-up” estimate being performed, why is it problematic to point that out? Because it’s subjective, that’s why. 

If the question as to whether or not an object is orange is mission-critical, then the appropriate response would be something like “Its wavelength is between 635 and 590 nanometers, which most people perceive as the color orange.” Similarly, if a writer, consultant, or auditor wants to level severe criticism against a project team for not executing the occasional “bottoms-up” estimate, the natural response should be “Why? Why is re-re-estimating the remaining work considered a valid analysis technique? Which projects have had success in doing that way, as opposed to the normal, calculated version?” But, since there is no valid research establishing that performing a “bottoms-up” estimate yields vital performance information that often changes the project team’s technical approach for the better, the one making the criticism remains mired in subjectivity. At that point, the argument turns on the differences in the participants’ experience. But, as we established earlier, our experiences are almost certainly subjective and unique – even those from virtually identical backgrounds can and do have significantly different takes on their shared experiences, up to and including causality.

So, what color is an orange? Well, I’ll concede it’s orange – if and only if disagreement doesn’t land me or my project team in the non-compliance penalty box. Otherwise, I’m going to have to insist on a spectrometer analysis…

 

 

 

  (1)The Oatmeal, “Why the Mantis Shrimp is my New Favorite Animal,” retrieved from http://theoatmeal.com/comics/mantis_shrimp on November 5, 2015, 18:06 MST.


Posted on: November 09, 2015 08:50 PM | Permalink

Comments (7)

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Anil More Functional Manager| Atos India Ltd Mumbai, Maharashtra, India
Worth reading

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Alberto Esparragoza General Services Officer| Eni Venezuela Venezuela (Bolivarian Republic of)
We agree an orange is "orange" but what about those people suffering from color blindness?. This people probably see this fruit in another color but the fruit is the same, it's not a banana nor an apple, it is still an orange but seen in different color... Project Management must be seen this way, I mean, from different perspectives; it is clear that experience makes the difference and the same project under the same conditions might be handled in different ways by experienced project managers.

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Andreia Reis PMO Coordenator| Adimax Indústria e Comércio de Alimentos Mairinque, São Paulo, Brazil
Thank you for sharing is very interesting , I was a very curious , because I wondered Why a questions so simple and logical?, I thought surely should have some pitfall.
The article is very smart , because I never had asked me about this, good approach and perspective.

Best Regards

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Austin Hundley Senior Consultant| Nordic Consulting Nashville, Tn, United States
Interesting blog post, the linked comic reference at the bottom is amazing by the way

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PANKAJ KUMAR JOSHI General Manager| Transrail Lighting Limited Nainital, Uttrakhand, India
Interesting blog.

What orange you were talking? Is it colour or fruit's colour? Anyway still it is a name only perceived as orange in English, it can also differ in different languages.


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rachel town Kent State University Ashtabula Ashtabula, Oh, United States
Very interesting! Thank you!

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Michael Henderson Director| South Sea Bubble Limited Wellington, New Zealand
As this topic of conversation is highly philosophical may I offer you a few insights from my studies in this area. Admittedly, my response strays away from the interesting metaphor you provide, but I include them for fun.

Is there any objective measurement of colour anyway? Unless once can transplant the areas of the brain that perceive colour, the question is moot. One may be able to transplant retina, optical nerves, etc, but I doubt (for reasons I don't have time to explain here) that on could ever transplant the are of the brain where colour is perceived. This perception has the name 'phenomenalism' - to throw around big words - it really means the experience one has when one perceives colour - (the redness of red, etc). There is no reason to assume that we perceive colours the same way or even differently, but more importantly, the comparison is meaningless because to all intents of purposes your experience and mine exist in different universes which will never interact. The key message is that within our own universe we attribute colour to objects consistently. Wittgenstein's private language article is enlightening. Basically, we learn to ascribe colours to objects because we say to our parents "what colour is that". And they give us a label, and we assign that label to that object. There is no reason to assume that we see things in the same way - and as stated before, the idea of doing so is meaningless.

Ah well, I have just given this for fun. If it has an application to project management - that is not for me to say :)

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