Project Management

Deming's 14 Key Principles and Project-Based Work

From the Strategic Project Management Blog
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A recent blog post by @task's CTO Nate Bowler, Software Engineering Management, Bug Week, and Giving Away Minivans, generated some discussion regarding Deming's aversion to incentives and how @task applies incentives to the software development process.  I think everyone can agree with Nate when he suggests that "creating meaningful performance metrics for a software engineering team is difficult."

I don't plan on going into all 14 of Deming's Key Principles here, but there's some pretty good background on Deming and his list of key principles on Wikipedia for those unfamiliar with them.  Suffice it to say, he has been credited with a significant contribution to helping Japanese manufacturing improve the quality of their products and their reputation in the world.

Of Deming's list of 14, I think the following apply to the current discussion:

#10—"Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity."  Deming argued that this only created adversarial relationships because the root cause of poor quality belongs to the system, not to the workforce.  I must admit that in theory, I agree with Deming—but an empowered workforce, with the objective of zero defects, is the way to fix a broken system.  That being said, the key here is a workforce empowered to correct a flawed process.

#11a—"Eliminate work standards (quotas) on the factory floor.  Substitute leadership."  In the sense that arbitrary quotas and artificially created deadlines hurt morale and inhibit workforce productivity, I agree with Deming.  Does that mean that organizations should abandon metrics altogether?  I don't think so.  Athletes successfully use benchmarks and performance objectives to improve performance—the key is to keep the definitions of success consistent.  Oh, there is no substitute for effective leadership.

#11b—"Eliminate management by objective.  Eliminate management by numbers, numerical goals.  Substitute leadership."  In a world without stakeholders, executive boards, and shareholders, objectives might not matter—unfortunately, for most organizations, managing and executing to objectives is important.  Once again, the key here is to manage those objectives that make sense and not create arbitrary objectives that do nothing but force people to run around in circles.

Fortunately, Deming's philosophy offers a number of valuable manufacturing work management best practices that can be embraced by any organization engaged in project based work.  However, because I am in no way a purist, I tend to embrace those ideas that are likely to contribute positively to the project management process, and ignore those that might not.  After all, my reading of Deming leads me to believe that he was not directly addressing the project management process, but rather the manufacturing process—similar, but not the same.

Have I missed the point?  Feel free to weigh in with your opinion.

Posted on: March 31, 2010 10:27 AM | Permalink

Comments (3)

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WayneM
Dr. Deming's philosophy most certainly addresses more than manufacturing and was focused on management as a whole. For those interested, I would recommend going beyond the Wikipedia version and read either "Out of the Crisis" or "The New Economics." These are both challenging reads, but will provide insight into the thinking behind such devices as the 14 points.



Concerning the selected points quoted in the article, the underlying concept is expressed in Dr. Deming's question "By what means?" Establishing numeric targets is simply a cop out for executives, what is needed is a method to accomplish the goal. This is what Dr. Deming means by leadership - actually leading the way to accomplish an objective.



As a project manager, one cannot just put dates on a schedule and hope there is enough staff - one needs to ensure there is a method to complete the task and understand the time and resources needed. As a project manager, one cannot just accept any project objective - one is morally bound to ensure that the project is feasible; that there is a plan to meet the stated scope within the constraints of time and budget.



Dr. Deming was quite right to reject objectives without approaches to meet them. This advice is still valid to business in general and project management in particular. Before assigning an object, be sure to answer "By what means?"


avatar
Ty Kiisel Manager Social Outreach| AtTask Lehi, Ut, United States
Wayne,

Thanks for contributing to the post. Wikipedia seemed to be the most accessible resource for those who weren''t familiar with Deming''s 14 Key Principles. I agree that Deming was talking about management in general—not necessarily project management specifically. However his principles can successfully be applied to the project management process.


I agree that arbitrary numeric targets (without a method to accomplish them) are often a cop out for executives. I also agree that putting dates on a schedule and hoping there are enough resources is foolishness. (Regardless of how many project managers have to deal with that challenge every day.)


My point was to suggest that just as project managers shouldn't accept a project plan without the means to accomplish it, we probably shouldn't rigidly accept any philosophy without first considering how it fits into our project managment methodology.


Dr. Deming was a brilliant man—and as you suggest, his advice is still valid today.

avatar
Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Dear Ty
Interesting reflection on the topic
Thanks for sharing

I am convinced that some Deming proposals applicable to operations can be successfully applied to project management processes.

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