Body Building

 

Between your introduction and your conclusion is the body of your speech. This is where you present your points that support the purpose of your communication. If you want your listeners to remember your points, keep them to three or less.

Each point should present sufficient information to convince your audience. A point should contain an assertion supported with information and an anecdote, preferably personal.

When I did a speech on being a blood donor, I supported my three points (feeling good about yourself, supporting your community, helping save lives) with personal stories from my twenty years of blood donations. That brought home each point I was making.

Not only was I able to substantiate my statements but the stories also allowed me to build an emotional bond with my audience.

You may notice I presented my points in order of reverse importance. Keep your best point for last. The idea is to leave your audience nodding, smiling and engaged.

Build a great speech body. It will impress your stakeholders.