Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Its reputation matters. The Towers Perrin study (pdf) that has been the topic of the last few posts touts a fifth factor related to maximizing employee engagement. I didn’t count it in the original four items because it is actually a result of those four: your company’s reputation as an employer. This turns out to be a consistent driver of employee engagement, and in some countries, even retention.
So attention by your company to all the previously mentioned factors is “doubly” important. But we looked at those and found that there is not good attention paid to those four factors. So your project finds it difficult to attract great employees who can make your project successful. Even if you hired them, they would more than likely look for other, better-appearing projects.
There is only one thing for you to do. Get involved in creating a more engaged workforce today. Talk with those who control these factors in your company and convince them to act! It’s only going to get worse in the coming years.
Posted on: May 22, 2007 04:32 PM |
Permalink