Stealing Communication Ideas, Part 3
While we’re stealing, we better take as much as we can. The third step mentioned by the article is Achieving Workforce Commitment. This is the big kahuna. It’s a major component of engagement that has workers energized and pumping 100% into your project’s work.
The way we interpret this for our use in project management is maintain leadership involvement throughout the project. Organizational leaders must continue to visibly promote your project and its goals. They must speak clearly and the messages must appear often throughout the project as different phases utilize different worker groups. The messages must give feedback as to progress toward desired goals. The messages cascade down through your project leaders (team leads, matrixed managers, etc.), and must be consistent. You cannot expect to be successful in a vacuum.
Using the three communication steps from change management may be difficult to arrange if you have not had to do this before. But it can really generate superior performance in large, lengthy projects when the alternative is actual workforce resistance.
Posted on: August 13, 2007 06:54 PM |
Permalink
Comments (0)
Please login or join to subscribe to this item
Please Login/Register to leave a comment.
ADVERTISEMENTS
|
"What is the voice of song, when the world lacks the ear of taste?" - Nathaniel Hawthorne |



