Project Management

Gamification – The game changer of the future

From the The Future of PM Work Blog
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What will the future be like for project managers? How will our teams change? Will robots displace human beings? Will we be able to have an edge in the age of AI? This blog will focus on our future of work—including current trends and future trends that we will experience in our workplace. Learn how project managers can leverage these trends to amplify value for customers, stakeholders, teams, the organization as a whole—and themselves. It’s all about proactively managing the transition to the future!

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“Tell me I will forget, teach me I will remember, involve me I will learn forever!”

Date : 21 Sept 2019, 8:30 am  Delhi DLF city:  History in making, I am a Gametender at India’s first Fun uncoference. I am facilitating a game at this gamification unconference. 

I am about to experience a day which is promised to be full of fun – with games designed to increase engagement / involvement of our teams, customers and partners. The energy is un-dismissible!

 As we cruise through the day – playing games, having fun, I wonder why we need to introduce more fun elements at our workplace now and in the future #futureofWork ?

  1. The Rise of the Gigs: It is projected that ‘Gig economy’ will grow to 50% by  2020, and will see an increasing trend to as much as 80% by 2030. Due to the nature of the employment,  gig workers are typically viewed as less engaged and more likely to embrace new opportunities that come their way.
  1. The Shorter attention span: Humanity’s collective attention span is getting shorter — a remarkable side effect likely attributable to technology according to a study in Nature Communications.  With increasingly fragmented customer focus, overwhelmed by choice customers are more likely to abandon a product easily unless we have them engaged actively.
  1. Millennials at work : According to a study by Gallup the engagement levels of millennials are much lower than the other generations, to be precise only 29% of them are actively engaged in work. With more and more millennials entering the workforce the number is set to shoot up to 58%, making the youthful generations the most dominant in the workplace.

In the #futureofPMWork how can we engage our teams and customers?

Can #gamification be that strategy to engage the workforce of the future?

Can #gamification create that customer stickiness?

Let us see what the emotions elicited by games

  1. Achievement, recognition which leads to a motivated team
  2. Altruism, cooperation leads to improved collaboration
  3. Self-expression allows to build an environment which is safe to fail and trust

Neuroscientists have speculated that by engaging in this cycle of challenge and achievement, our brain releases dopamine, which is connected to the sensation of pleasure, making us want to do it repeatedly.  

Here is what I have learned while leveraging gamification in team and customer engagement

  1. Intrinsic Vs Extrinsic motivation: Gamification strategies should be designed for intrinsic rewards e.g loyalty programs are mostly extrinsic, but however an option to choose an upgrade – sign of status could be an intrinsic motivator.
  2. Player Psychology: According to Bartle there are 4 types of players Achiever, the Explorer, the Socializer, and the Killer. These personas determine how a player will behave in a gaming environment. This can help to understand the outcome of the gamed system.
  3. Personalization: Gamification strategies can succeed only when they are deeply connected with the player. Leveraging personalization and behavioural insights can create that connection.

As I wind up my day at the Fun uncoference, I can’t help but wonder what gamification can do to our teams, workplace and the organization as a whole. It triggers real, powerful human emotions with a lot of fun!

To learn more how I leveraged #gamification to drive digital transformation, read on:

http://www.pmnetwork-digital.com/pmnetwork/April_2019/MobilePagedArticle.action?articleId=1475125

Posted on: September 28, 2019 06:21 AM | Permalink

Comments (5)

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Anything that creates a sense of involvement, inclusiveness or impact [I believe] inherently provides a sense of 'connection' to the individual; tangible and relatable feedback.

@Andrew yes that is what i believe as well. In the future of PM work, I believe these connections will become a very important factor for project success

I think it has a place, and it would really depend on the organizational culture to accept it.

Dear Priya
Interesting reflection
Thanks for sharing

I had the opportunity to participate in outdoor training as a trainee and as a trainer

Through well-designed games important concepts are possible for our professional life.

I am well aware that you are referring to gammification that once well designed and designed can impact engagement, productivity, focus, determination and others, making it easier to achieve goals and objectives in any context.

I agree with you, they can help build the future.

Dear Priya,

Thank you for sharing.

I've seen gamification implemented really well, like Salesforce's Trailhead site, and I've read about many of the potential downfalls.

I read a few books recently that I highly recommend to anyone researching gamification:
1. "Gamify: How Gamification Motivates People to Do Extraordinary Things" by Brian Burke
2. "Drive: The Surprising Truth About What Motivates Us" by Daniel Pink
3. "Business Gamification for Dummies" by Kris Duggan

The Wall Street Journal recently wrote an article about Amazon's implementation of gamification in some of their warehouses. I'm very interested to hear how that goes.

Thanks again for your post.

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