- Technological innovation
- Improved customer service
- Access to and retention of key talent.
Three Drivers of Competitive Advantage
Do your justifications have the ability to blast C-level execs right out of their shoes? If not, you may be unaware of the proper explosive points to emphasize. The consulting accountants at PricewaterhouseCoopers have been wearing down their pencils and burning up their spreadsheets to collect information to help you. Well, maybe not you personally.
In any case, they have identified the top three drivers of competitive advantage for business leaders. One or all of these just has to be top of mind for your C-level executives, so your justifications should include information that clearly describes how your proposed project will support these drivers. The drivers listed by most leaders surveyed by PricewaterhouseCoopers are:
You may work in an organization where it is not clear what the goals of executives are this month. It’s nothing to fret about if you use the top three drivers above. When you incorporate these in your project justification, submit it and stand back to avoid the odd flying shoe.
Posted on: March 04, 2008 11:02 PM |
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Kevin Coleman
Subject Matter Expert, Author, Speaker and Strategic Advisor| - Insights
Pa, United States
Innovation is the top driver of competitive advantage in my book
Three drivers, is the order different in different industries?
Is there an update to the study?
Is there an update to the study?
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