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I have written extensively on this blog about the adoption of the Agile mindset to industries outside software development. I find this trend interesting as it indicates that the profession we are involved with comes equipped with tools, techniques and most importantly, a conceptual model of project management that’s applicable to all industries. That this trend is increasing is a great barometer on the future viability of this profession.
So it comes as no surprise that I run into this article about adopting the Agile mindset to the multi-channel marketing field of commerce. As the articles states:
Agile Commerce is the fresh and new approach to commerce in 2014, and it’s a critical way of thinking that you can’t risk overlooking… Undoubtedly customer sales and engagement channels are ever evolving; from brick and mortar stores, e-commerce stores, social media platforms, mobile as well as all the traditional media channels. For this reason, the focus needs to shift away from the “inside out” approach – companies looking at channels as individual silos, and instead look “outside in” by looking at the customer journey and the roles that each channel plays in the broader context to serve your customer. The reality is that customers are interacting with your brand across multiple channels in multiple ways. This realisation is at the core of the Agile Commerce methodology – Agile Commerce is about optimising the customer journey not just individual channels.
Aside from the faddish and incorrect use of terms like “Agile methodologies” that pepper the article, it is interesting to see this retail marketing group appropriate ideas from the Agile canon to discuss ways of incorporating better customer engagement and process to deploy marketing channel distributions faster.
From a purely practical perspective, this indicates that for us whose bread and butter is developing and applying project management methods and concepts, that we will be poised to be the ones who could lead these initiatives. We just need to think and break out of our IT industry box!
I have written extensively on this blog about the adoption of the Agile mindset to industries outside software development. I find this trend interesting as it indicates that the profession we are involved with comes equipped with tools, techniques and most importantly, a conceptual model of project management that’s applicable to all industries. That this trend is increasing is a great barometer on the future viability of this profession.
So it comes as no surprise that I run into this article about adopting the Agile mindset to the multi-channel marketing field of commerce. As the articles states:
Agile Commerce is the fresh and new approach to commerce in 2014, and it’s a critical way of thinking that you can’t risk overlooking… Undoubtedly customer sales and engagement channels are ever evolving; from brick and mortar stores, e-commerce stores, social media platforms, mobile as well as all the traditional media channels. For this reason, the focus needs to shift away from the “inside out” approach – companies looking at channels as individual silos, and instead look “outside in” by looking at the customer journey and the roles that each channel plays in the broader context to serve your customer. The reality is that customers are interacting with your brand across multiple channels in multiple ways. This realisation is at the core of the Agile Commerce methodology – Agile Commerce is about optimising the customer journey not just individual channels.
Aside from the faddish and incorrect use of terms like “Agile methodologies” that pepper the article, it is interesting to see this retail marketing group appropriate ideas from the Agile canon to discuss ways of incorporating better customer engagement and process to deploy marketing channel distributions faster.
From a purely practical perspective, this indicates that for us whose bread and butter is developing and applying project management methods and concepts, that we will be poised to be the ones who could lead these initiatives. We just need to think and break out of our IT industry box!
Posted on: March 31, 2014 12:52 PM |
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