By Wanda Curlee
Project management is partly about establishing and documenting processes and procedures, and maintaining configuration control. Startup companies, on the other hand, often pride themselves on entrepreneurialism, a lack of required processes/procedures and flexibility.
But processes and procedures are not the antithesis of entrepreneurship and flexibility. In fact, project, program and portfolio management can help a startup manage growth.
When a startup’s leadership allows change to happen without any processes, strategy or structure, the organization will struggle. Project managers can help provide structure, while also demonstrating how to adapt to change.
For example, if the organization has 20 employees today but expects to add 180 in the next two years, how exactly will this growth occur? Will all new employees be hired in month 24? Do all resources need the same skills? Does training need to be done? This is where project managers can help.
Later in the organization’s growth, executives, with the help of project managers, can put together a roadmap to deal with issues like sales, IT and system needs, and travel policies. At this point, it may be time to turn to a program manager responsible for the overall strategic view of the program, rather than individual projects.
The program manager may work directly with leadership or report to a portfolio manager. The program may be to deliver organizational change, including IT, processes/procedures, staffing, etc. When I was a program manager, I focused on realizing benefits and the roadmap.
For example, when a small company becomes medium-sized, the number one issue might be staffing to meet sales needs. Let’s say the program manager’s roadmap showed that the second quarter of the program was when benefits would be realized from sales and increased staffing would occur.
If the program manager realizes that sales are occurring much faster than predicted, he or she would discuss alternatives with leadership. One option might be to slow sales; another might be to slow down the development of processes and procedures, and focus more resources on hiring the correct individuals to continue to drive sales.
Finally, the portfolio manager can drive strategic change in a startup growing into an established organization. The portfolio manager listens to leadership’s strategic goals. With a small company that is transitioning fast, the strategic goals should not change often, but can be fluid.
The portfolio manager assists the C-suite with governance and understanding how to select projects/programs to drive to the final result—checked growth without going bankrupt. She will also put governance in place to report to the investors, leadership and stakeholders. With a portfolio manager bridging strategy and execution, the fledgling organization can increase its chances of growing rapidly—and successfully.