Project Management
Step 0400 - Identify Customer Needs0400 Identify Customer Needs Step 0600 - Determine Customer Satisfiers0600 Determine Customer Satisfiers

Step 0500 - Survey the Marketplace

Task 010 - Define Market Survey Objectives
Task 020 - Identify Marketplace and Competition
Task 030 - Develop Market Survey Collection Method
Task 040 - Develop Market Survey Questionnaire
Task 050 - Conduct Market Survey
Task 060 - Perform Competitive Analysis
Task 070 - Identify Potential Best Practices
Outputs
Templates for this Process
Templates for this Stage
Index
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Description

The purpose of this step is to learn more about the Enterprise’s competitors and how they perform similar services. The Enterprise may wish to learn more about competitors in their marketplace, how they do business, and to judge their product and service offerings in comparison to others in their i...

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Outputs

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"The degree of one's emotion varies inversely with one's knowledge of the facts--the less you know, the hotter you get."

- Bertrand Russell

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