Hey everyone!
In the recent PMI webinar, Product Management vs. Project Management: Collaboration, Similarities, and Differences Across Roles, we had the pleasure of hearing from Jack Hsieh, President of Maestro Project Management Consultants, and Otis Yi, Consultant, Lecturer, and VP of Oversea Business at Waninbank International Inc. They broke down the unique and overlapping aspects of product management and project management—an insightful conversation!
One of the standout moments was an intriguing question: What role do project managers play in market research for product development, and how does their involvement contribute to a deeper understanding of product development goals?
Project managers often have a unique perspective—they bridge the gap between strategy and execution, ensuring all the moving parts align with the product's objectives. But how deeply should they dive into market research? And what kind of impact can their insights have on shaping a product's trajectory?
I’d love to hear your thoughts! Do you have examples or experiences where a project manager's involvement in market research directly influenced the outcomes or direction of a project? Share your stories—let’s get the conversation going!
PMI Team Member
Community Champion
