Rigor in process around project management is not enough to stay professionally relevant. In fact, the nature of our work is such that process may not need to be our primary focus. One PM shares how certain situations can inform us about when process should be emphasized and when relationships should matter more.
CRM tools can offer tremendous insight into your customer base and their needs. Are you leveraging that information? For most organizations, there’s a better approach than the status quo--and the information is already at your fingertips.
You may think that a project manager’s ability to influence CRM is minimal, particularly on projects that are not customer facing. Think again. Recent studies link employee engagement to customer satisfaction and profitability.
Effective CRM project delivery takes an IT workforce that has a mindset focused on goals and priorities that may differ from the traditional product or corporate focus. The training topics listed here will enable you to more quickly prepare your workforce.
ProjectManagement.com is excited that its annual (and free) virtual conference and exhibition went so well! With great sessions and more attendees than ever, it was the perfect opportunity to learn, network, earn PDUs and gain valuable knowledge all from the comfort of your home, office--or home office. If you missed the live event on April 24, you can still catch the presentations on-demand here! The day featured six sessions full of enlightening project management lessons covering important issues in spaces like IT strategy, agile PM, portfolio management, PMOs and Visual PM. And our keynote this year was a marvelous session sure to make you a heroic PM!
It is difficult for project managers to know, at times, who our customer actually is. Is someone a customer just because they are a stakeholder? Or, worse, is someone a customer just because they want to have a say in what your project does and how it is delivered? One hopes--if only for our sanity--that this isn't the case.
It appears that not much has changed in regard to customer relationship management success. Despite the advances in data analytics, predictive modeling and Big Data mining, the harsh reality is that the drivers of CRM have essentially remained unchanged. As we approach the halfway mark of the new millennium’s second decade, isn’t it time to rethink CRM?
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"You can't build a reputation on what you are going to do." - Henry Ford |
