In trying to improve our service to our clients, we are continuously trying to improve our internal processes, especially in the preparation of accurate and win-win type of project proposals. To this ...
Think product development is all coding? Think again.
Marketing is one of the most studied and analyzed fields of knowledge in the corporate world; therefore, its techniques and tools should be considered and applied to the environment of project management. This article analyzes the main concepts of marketing in the phases of a project or program, the key stakeholders and elements of marketing in a project, and also looks at an example of the positive use of marketing in Brazil’s Olympic bid.
For customer-facing organizations, customer relationship management is more than just a sales tool, it’s project initiation manifested. Here, we look at how organizations can better integrate their sales and delivery processes to the benefit of both sides of the business as well as the customer.
What do organizations need to include in their thought process when they decide to introduce new products or services? Please join us in learning or re-learning the time-honored basics that are a part of good decision making in the development of new products or services.
Defining social media The facts and statistics Its uses and applications Integrating social media into your communications programs Protecting your reputation online through social media The Do’s and Don'ts
Projects typically address a problem or opportunity facing the organization. Professionals leading marketing or sales projects must have a solid expertise in leading teams in the process of defining and prioritizing customer wants and needs. Being able to do so successfully ensures that the project will have clarity and trace-ability of its requirements.
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My one regret in life is that I am not someone else. - Woody Allen |
