Trying to figure out how you can use social media marketing to your advantage is an exercise in head scratching. But the medium is also considerably less expensive than other marketing methods (at least initially) and is a frontier that needs adventurers.
Marketing is one of the most studied and analyzed fields of knowledge in the corporate world; therefore, its techniques and tools should be considered and applied to the environment of project management. This article analyzes the main concepts of marketing in the phases of a project or program, the key stakeholders and elements of marketing in a project, and also looks at an example of the positive use of marketing in Brazil’s Olympic bid.
Travel with Gregory Brown, Sr. Program Manager, as he shares practical tips that the University Of Missouri Healthcare system took to become one of the first ten hospitals in the United States to attest to Stage 2 Meaningful Use. Gregory will share the roadblocks and detours encountered before coming to the realization that there was no easy, direct path to get to their destination of attestation. He will also interweave solid project management lessons throughout the presentation.
What do organizations need to include in their thought process when they decide to introduce new products or services? Please join us in learning or re-learning the time-honored basics that are a part of good decision making in the development of new products or services.
Defining social media The facts and statistics Its uses and applications Integrating social media into your communications programs Protecting your reputation online through social media The Do’s and Don'ts
In this webinar, we’ll discuss how product, program, and project managers can develop a business case that effectively promotes their ideas and projects to upper management. A strong business case can secure enthusiastic management support and the allocation of critical resources needed to pursue your new initiative. We will review how a good business case: • Improves the prioritization and allocation of organization resources; • Reduces unforeseen costs and risks associated with proposed initiatives; and • Increases staff and management confidence in the necessity and anticipated success of approved projects
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"New York is my Lourdes, where I go for spiritual refreshment; a place where you're least likely to be bitten by a wild goat." - Brendan Behan |
