Project HEADWAY: Getting Past Easy Measures

 

Measuring success is hard. Measuring value is often much harder.

Worse, our organizations make this more challenging and difficult than it has to be or reasonably needs to be.

The challenge is that when challenged with measuring value or success, we opt for measures that are easy or popular, rather than measures that are meaningful or relevant.

The fact that we do this is not an accident, but a by-product of human nature. As the field of behavioural decision making has demonstrated over and over again, human tendency when faced with a complicated decision is to substitute in its place an easy choice and pretend that it is the right answer.

Tempting as that might be as a strategy, it leads to failed projects and failure to deliver value and outcomes from project results. Using easy measures means we are often focusing on the wrong things, and actively making choices as a consequence that undermine realizing the results that really do matter.

If you struggle with how to measure and demonstrate the real value of the projects that you deliver, this is a webinar that you won’t want to miss.

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