Project HEADWAY: Project Communication in a Social Media World

 

The advent of social media brings with it exciting new communications opportunities within projects. It also brings a new kind of risk. In the age of social media, project managers have a whole new communications dynamic to manage in their projects. This can create a radically different communications plan. It can also create the need to define communications recovery strategies and can impact how we define roles and responsibilities within projects. 

How can we as project managers understand the possibilities and manage the inherent risks? What happens when the wrong information, communicated in an inconsistent manner gets into the wrong hands at the wrong time? This presentation will compare the pre social media and the current social media world and their impact on how we manage projects. It will explore how teams might utilize social media as an advantage and set it up to produce a desired effect. Finally, this presentation will also consider social media communications gone bad and what the project manager might do to recover.