Project HEADWAY: Confronting Biases and Ethical Nudges

 

This presentation is supporting material for this video.

Decisions are difficult at the best of times. We like to believe that decision makers are rational and that decisions are arrived at by detailed analysis and careful consideration of all of the options. The reality is that many decisions—especially in the world of business—are made for reasons that are altogether irrational.

Making good decisions is hard. Making rational decisions is virtually impossible. We have biases, cognitive limitations, insufficient time, incomplete knowledge and an imperfect understanding of what is going on. The consequence is that we try to make the best decisions that we can under the circumstances.

That's not to say that decision making can't be helped. Decisions can be nudged. They can also be outright manipulated. The line between those truths can at times be a very fine line.

In this presentation, Mark Mullaly dives deep into the process of decision making. He explores the biases and limitations that every one of us works with, and how they influence and at times compromise our ability to decide well. He provides insights into how biases can be manipulated, and what both decision makers and those making decision recommendations need to do to be aware of—and manage the impact—of potential manipulations.

If you want to learn how to make and support better project decisions, this is a presentation that you won't want to miss.

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