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The Marketer's Guide to Mobile Engagement - REBROADCAST

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38m 12s
Duration
1.00
PDUs
1,714
Views

Overview

Consumers spend more time with their mobile devices than any other form of media. Marketers know mobile engagement is mission-critical to stay relevant, but struggle to execute and often confuse strategy and tactics. In his presentation "The Marketer's Guide to Mobile Engagement", Adam provides a strategic framework to help marketers make sense of mobile.

Learning Objectives

Consumers spend more time with their mobile devices than any other form of media. Marketers know mobile engagement is mission-critical to stay relevant, but struggle to execute and often confuse strategy and tactics. In his presentation "The Marketer's Guide to Mobile Engagement", Adam provides a strategic framework to help marketers make sense of mobile.

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Acknowledgements: Marjorie Anderson, Mick Kuehn, Gina Lund, Kimberly Johnson and Cheri Falkner

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