The Marketer's Guide to Mobile Engagement - REBROADCAST

  Innovation   Marketing and Sales  

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Overview

Consumers spend more time with their mobile devices than any other form of media. Marketers know mobile engagement is mission-critical to stay relevant, but struggle to execute and often confuse strategy and tactics. In his presentation "The Marketer's Guide to Mobile Engagement", Adam provides a strategic framework to help marketers make sense of mobile.

Learning Objectives

Consumers spend more time with their mobile devices than any other form of media. Marketers know mobile engagement is mission-critical to stay relevant, but struggle to execute and often confuse strategy and tactics. In his presentation "The Marketer's Guide to Mobile Engagement", Adam provides a strategic framework to help marketers make sense of mobile.

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Talent Triangle Alignment

This video qualifies for the following PDUs:

PMP/PgMP CAPM PMI-ACP PMI-SP PMI-RMP PfMP PMI-PBA DASM DASSM DAC DAVSC PMI-CP PMI-PMOCP PMI-CPMAI Ways of Working 0.50 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.50 0.50 0.50 Power Skills 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Business Acumen 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 Total 1.00 1.00 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 1.00 1.00 1.00

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Acknowledgements: Marjorie Anderson, Mick Kuehn, Gina Lund, Kimberly Johnson and Cheri Falkner