Modern Business Analysis: Catalyst for Increased Project Value

This webinar explores how modern business analysis serves as a critical driver for enhancing project success and delivering measurable business value. With nearly half of unsuccessful projects failing due to poor requirements and analysis practices (PMI Pulse of the Profession®), the need for robust business analysis is more urgent than ever.

We'll discuss the evolving role of the business analyst—not just as a requirements gatherer, but as a strategic change agent who bridges business needs with technical solutions. Participants will gain insights into practical BA tasks such as stakeholder engagement, workshop facilitation, solution evaluation, and requirements conflict resolution.

Our engaging session will include real-world examples, interactive discussions, and proven elicitation techniques like workshops, prototyping, and observation. We’ll also highlight key collaboration touchpoints between business analysts and project managers to maximize project alignment and value.

Whether you're a BA, PM, product owner, or anyone involved in delivering change, this session will equip you with tools and strategies to elevate your business analysis capabilities and ensure your projects deliver the outcomes your organization truly needs.