A Tale of Two Brands: Practical Lessons in Building a Personal Brand That Advances Your Career

  Career Development   Change Management  

Have you ever wondered what building a personal brand actually looks like in practice, not in theory?

For many project professionals, career growth depends on visibility, credibility, and trusted relationships. Yet few people are taught how to intentionally develop these capabilities.

In this interactive panel discussion, two experts in personal branding share the very different paths they took to develop their personal brands and the opportunities that followed. From how they got started to how they prioritized limited time and resources, this session offers a practical, behind-the-scenes look at what works and what doesn’t.

Attendees will learn how each speaker identified their niche, chose platforms and activities to focus on, and evolved their approach over time. Whether your goal is career growth, speaking, networking, or new opportunities, this session will provide practical ideas you can apply immediately to build your personal brand and accelerate your career. The session will conclude with live audience Q&A, giving participants the opportunity to apply these lessons directly to their own goals.

• Identify multiple approaches to building a personal brand and evaluate which aligns best with their goals and constraints.
• Prioritize personal branding activities based on limited time and resources.
• Apply practical lessons from real-world experiences to avoid common risks and accelerate progress.